Marketing for spas & salons · Early access

Keep every chair booked.

Seflab is one dashboard for your group bookings, client emails, services and prices, events and social posts. One dashboard instead of an agency.

Join the early listSee how it works
  • $299 a month
  • Deposits paid to your own Stripe
  • Nothing posts until you approve

A short film of the Seflab dashboard: replying to a group booking request and receiving the deposit, approving a month of social posts, sending an email campaign to 340 clients, and changing a service price that goes live on the website.

The real Seflab workflow, shown with a sample spa.

Your marketing is scattered. Seflab puts it in one place.

Without Seflab

  • Group booking requests sit in a DM nobody answers on Saturday
  • The website still lists last year's prices
  • Instagram goes quiet the week you're fully booked
  • Your client list lives in a spreadsheet you never email

With Seflab

  • Every group booking answered, quoted and paid in one inbox
  • Change a price once and your website updates instantly
  • A month of posts drafted for you, published only when you approve
  • Email campaigns to clients who asked to hear from you
What's inside

Everything you need to fill your schedule.

Six tools, one login, built for owners who are with clients all day.

Group bookings

Every group booking, from first message to deposit.

Bridal parties, birthdays and team wellness days fill out the form on your website and get an automatic reply. Email back and forth inside Seflab, send a quote they can accept online, and collect the deposit through your own Stripe account.

  • Group booking form on your website
  • Automatic reply to every client
  • Two-way email in your dashboard
  • Online quotes clients can accept
  • Deposits paid to your own Stripe
A group booking conversation for a bridal party at the sample spa Juniper Day Spa, with the deposit received
Client list and email

Email the clients who asked to hear from you.

Clients sign up on your website or from a QR code at the front desk, and Seflab records when and how each one agreed. Send campaigns from ready-made templates, schedule them ahead, and see who opened and clicked.

  • Consent recorded for every client
  • Sign-up on your website and QR codes
  • One-click unsubscribe on every email
  • Templates and scheduling
  • Open and click tracking
Email campaigns to spa clients with open and click rates
Services & prices

Change a price. Your website updates instantly.

Edit your treatments, times and prices in Seflab and the change goes live on your website right away. Need it on paper? Download a printable price list for the front desk.

  • Live updates to your website price list
  • Printable price list
Services and prices next to a preview of the website price list
Events

Glow Hour every Friday, posted once.

Add an event and it appears on your website's events page. Set weekly events to repeat, so your calendar stays current without retyping.

  • Events page on your website
  • Weekly recurring events
Upcoming spa events and weekly templates
Content and social

A month of posts, approved by you.

Plan the month on a content calendar. Seflab drafts flyers and posts with AI from your own photos, and publishes to Facebook and Instagram only after you approve.

  • Content calendar
  • AI flyer and post drafts
  • Facebook and Instagram publishing after your approval
The content calendar with spa posts waiting for approval
QR codes

QR codes that show what's working.

Make QR codes for your services, events, reviews and email sign-up, then see how many times each one was scanned.

  • Services, events, reviews and sign-up codes
  • Scan counts for every code
Printable QR code cards for services, the email list and reviews

Team accounts. Give owners, managers and staff their own logins.

Website editor

Change your website in a minute.

Your website is connected to Seflab. Change the words, photos, pop-ups and pages yourself, check them in the live preview, and publish when it looks right. Need something special? Request a custom page and our team builds it.

A short film of the Seflab website editor: changing the headline, swapping the main photo for one from the photo library, turning on a pop-up, adding a new page from a ready-made layout and publishing, with a live preview of the website updating beside the editor.

The real Seflab website editor, shown with a sample spa.

  • Change words and photos on any page
  • Turn on a pop-up or an announcement bar
  • Add new pages from ready-made layouts
  • See every change in a live preview first
  • Every published version is saved, so you can go back
How it works

Up and running in three steps.

  1. Step 01

    Create your account.

    Sign up with your work email and add your spa or salon.

  2. Step 02

    Add what you already have.

    Add your services and prices, your events and connect your Stripe and Facebook/Instagram accounts.

  3. Step 03

    Approve and go.

    Answer group booking requests, schedule your first email and approve your posts from one dashboard.

Join the early list
Sample spa

Juniper Day Spa

Your website, built on Seflab

  • Book nowOpens your booking page
  • Buy a gift cardOpens your gift card page
  • Plan a group bookingComes into your Seflab inbox

Keep your booking system.

Seflab doesn't book appointments or take payments at the front desk. The Book now buttons on your website link straight to the booking system you already use, like Vagaro, Boulevard or GlossGenius, so nothing changes for your team.

Join the early list
Built for

Places people leave feeling better.

A hot stone massage with white orchids
Weekly offers

Day spas

Fill quiet weekdays with offers your clients actually open.

A stylist blow-drying a client’s hair in a bright salon
Posts from your photos

Hair salons

Show your best work and bring clients back on time.

An esthetician applying a face mask
Client emails

Skin and facial studios

Explain every treatment, share results and answer every review.

A makeup artist applying lipstick
Group bookings + deposits

Beauty and makeup studios

Bridal season, events and group bookings in one place.

Your clients. Your data. Your approval.

  • Consent is recorded for every client on your list
  • Every email has a one-click unsubscribe
  • Deposits go to your own Stripe account
  • Nothing posts to Facebook or Instagram until you approve it
  • Separate owner, manager and staff accounts
“Owners don’t need more apps. They need one place that does the work and asks them yes or no.”
Bruno LimaFounder, Seflab

One plan. Everything included.

Every tool on this page, for one price. Cancel any time.

Seflab

$299/month

Or $2,870 a year

Join the early list
  • Group bookings inbox with quotes and Stripe deposits
  • Client list with recorded consent
  • Email campaigns with templates, scheduling and tracking
  • Services and prices with a printable price list
  • Website editor with pop-ups, new pages and a live preview
  • Events page with weekly recurring events
  • Content calendar, AI drafts and approved Facebook/Instagram posts
  • QR codes with scan counts
  • Owner, manager and staff accounts

More than one location?

Email us

Questions owners ask.

Still have questions? We read every email.

Email us

  • We're opening Seflab to spas and salons now, a few at a time. Join the early list and we'll email you when your spot is ready.

  • No. Seflab doesn't book appointments. The Book now buttons on your website link to the booking system you already use.

  • Straight to your business's own Stripe account. Clients accept your quote online and pay the deposit there.

  • No. AI drafts flyers and posts, and nothing is published to Facebook or Instagram until you approve it.

  • Only clients who opted in. Seflab records each client's consent, and every email includes a one-click unsubscribe.

  • They sign up on your website or by scanning one of your QR codes, and Seflab records when and how each client agreed.

  • Yes. Seflab has separate owner, manager and staff accounts.

  • $299 a month, or $2,870 a year. Cancel any time.

  • Not today. Seflab sends email campaigns to opted-in clients.

Run your spa's marketing from one dashboard.

Group bookings, client emails, services and prices, events and social posts, all in one place for $299 a month.

Join the early list

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