Marketing for independent restaurants

Book more parties. Bring guests back.

Seflab is one dashboard for your party inquiries, guest emails, menu, events and social posts. One dashboard instead of an agency.

Get startedSee how it works
  • $299 a month
  • Deposits paid to your own Stripe
  • Nothing posts until you approve

A short film of the Seflab dashboard: replying to a party inquiry and receiving the deposit, approving a month of social posts, sending an email campaign to 340 guests, and changing a menu price that goes live on the website.

The real Seflab workflow, shown with a sample restaurant.

Your marketing is scattered. Seflab puts it in one place.

Without Seflab

  • Party inquiries sit in an inbox nobody checks on Saturday
  • The website still lists last spring's menu
  • Instagram goes quiet the week you get busy
  • Your guest list lives in a spreadsheet you never email

With Seflab

  • Every party inquiry answered, quoted and paid in one inbox
  • Change the menu once and your website updates instantly
  • A month of posts drafted for you, published only when you approve
  • Email campaigns to guests who asked to hear from you
What's inside

Everything you need to fill the room.

Six tools, one login, built for owners who are on the floor.

Private events

Every party inquiry, from first message to deposit.

Guests fill out the party form on your website and get an automatic reply. Email back and forth inside Seflab, send a quote they can accept online, and collect the deposit through your own Stripe account.

  • Party form on your website
  • Automatic reply to every guest
  • Two-way email in your dashboard
  • Online quotes guests can accept
  • Deposits paid to your own Stripe
A party conversation showing the guest’s messages, the quote and the deposit paid
Guest list and email

Email the guests who asked to hear from you.

Import your list from a CSV, and Seflab records when and how each guest agreed. Send campaigns from ready-made templates, schedule them ahead, and see who opened and clicked.

  • Consent recorded for every guest
  • CSV import
  • One-click unsubscribe on every email
  • Templates and scheduling
  • Open and click tracking
Email campaigns with open and click rates
Menu creator

Change a price. Your website updates instantly.

Edit your menu in Seflab and the change goes live on your restaurant website right away. Need it on paper? Download a printable 11×17 menu PDF.

  • Live updates to your website menu
  • Printable 11×17 PDF
The menu creator next to a preview of the website menu
Events

Trivia every Tuesday, posted once.

Add an event and it appears on your website's events page. Set weekly events to repeat, so your calendar stays current without retyping.

  • Events page on your website
  • Weekly recurring events
Upcoming events and weekly templates
Content and social

A month of posts, approved by you.

Plan the month on a content calendar. Seflab drafts flyers and posts with AI, and publishes to Facebook and Instagram only after you approve.

  • Content calendar
  • AI flyer and post drafts
  • Facebook and Instagram publishing after your approval
The content calendar with posts waiting for approval
QR codes

QR codes that show what's working.

Make QR codes for your menu, events, reviews and email sign-up, then see how many times each one was scanned.

  • Menu, events, reviews and sign-up codes
  • Scan counts for every code
Printable QR code table tents for the menu, the email list and events

Team accounts. Give owners, managers and staff their own logins.

How it works

Up and running in three steps.

  1. Step 01

    Create your account.

    Sign up with your work email and add your restaurant.

  2. Step 02

    Add what you already have.

    Build your menu, add your events, import your guest list and connect your Stripe and Facebook/Instagram accounts.

  3. Step 03

    Approve and go.

    Answer party inquiries, schedule your first email and approve your posts from one dashboard.

Get started
Sample restaurant

Millbrook Tavern

Your website, built on Seflab

  • ReserveOpens your booking page
  • Order onlineOpens your ordering page
  • Plan a partyComes into your Seflab inbox

Keep Toast. Keep OpenTable.

Seflab doesn't take orders or reservations. The Order and Reserve buttons on your website link straight to the tools you already use, so nothing changes for your servers or your kitchen.

Get started
Built for

Restaurants with regulars.

A wood bar with brass beer taps
Weekly events

Taverns and pubs

Trivia, live music and game nights, posted once and repeated every week.

A private dining room set for an event
Party inbox + deposits

Restaurants with a private room

Turn the back room into your best night.

A neighborhood bistro table by the window
Guest emails

Neighborhood bistros

Turn first-timers into regulars with emails they signed up for.

A packed brewery taproom
Flyers and events

Breweries and taprooms

Release nights, food trucks and packed Saturdays, on your website and social.

Your guests. Your data. Your approval.

  • Consent is recorded for every guest on your list
  • Every email has a one-click unsubscribe
  • Deposits go to your own Stripe account
  • Nothing posts to Facebook or Instagram until you approve it
  • Separate owner, manager and staff accounts
“Owners don’t need more apps. They need one place that does the work and asks them yes or no.”
Bruno LimaFounder, Seflab

One plan. Everything included.

Every tool on this page, for one price. Cancel any time.

Seflab

$299/month

Or $2,870 a year

Get started
  • Private events inbox with quotes and Stripe deposits
  • Guest list with recorded consent and CSV import
  • Email campaigns with templates, scheduling and tracking
  • Menu creator with printable 11×17 PDF
  • Events page with weekly recurring events
  • Content calendar, AI drafts and approved Facebook/Instagram posts
  • QR codes with scan counts
  • Owner, manager and staff accounts

More than one location?

Email us

Questions owners ask.

Still have questions? We read every email.

Email us

  • No. Seflab doesn't handle orders or reservations. The Order and Reserve buttons on your website link to the tools you already use.

  • Straight to your restaurant's own Stripe account. Guests accept your quote online and pay the deposit there.

  • No. AI drafts flyers and posts, and nothing is published to Facebook or Instagram until you approve it.

  • Only guests who opted in. Seflab records each guest's consent, and every email includes a one-click unsubscribe.

  • Yes. Import it from a CSV file. Only include guests who agreed to hear from you.

  • Yes. Seflab has separate owner, manager and staff accounts.

  • Yes. Any menu you build in Seflab downloads as a printable 11×17 PDF.

  • $299 a month, or $2,870 a year. Cancel any time.

  • Not today. Seflab sends email campaigns to opted-in guests.

Run your restaurant's marketing from one dashboard.

Party inquiries, guest emails, menu, events and social posts, all in one place for $299 a month.

Get started

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