The marketing platform for independent restaurants
Every tool to fill your tables. In one platform.
Your website, social media, party and catering leads, email and texts, reviews, loyalty and ads, all in one place. Seflab posts to Instagram and Facebook for you, answers the leads and follows up. You change your menu, events and photos from your phone. Everything works on top of the POS you already have.
No login. No sales call.
Free preview of your homepage in 48 hours Month to month No setup fee
Today at Millbrook Tavern
Seflab handled 23 things this week. 2 need you.
- Party inboxParty booked · Dana Ortiz40th birthday · 25 guests · Sat, Nov 8$1,450 · deposit paid
- Social postsPosted to Instagram and Facebook“Live music tonight from 8. No cover.”5 more scheduled
- Email & texts“Brunch is back this Sunday”Sent to 412 guests47% opened
- ReviewsNew 5-star review · Kevin M.Reply drafted in your voice
- CateringNew catering inquiry · Jen ParkOffice lunch · 60 people · Thu
- Guest listMaria Chen joined your listFrom a table QR · emails and texts yes+38 this week
Sample restaurant
One platform, three jobs
Get found. Get booked. Get them back.
Get found.
Be the place people pick tonight.
- A website you run from your dashboard
- Social media that posts itself
- Replies to every Google review
- Ads and QR codes for quiet nights
Get booked.
Turn interest into covers and parties.
- Party and catering inbox
- Quotes, deposits and online acceptance
- Weekly events on your website
- Reserve and Order buttons to your own systems
Get them back.
Make first-timers into regulars.
- Email and texts to your guest list
- Flyers in seconds from your own photos
- A guest list that grows from every table
- Loyalty rewards
- Price on the page
- Month to month
- No setup fee
- Try the demo without a call
- Keep your POS
The math.
One party of 25 ≈ $1,450Seflab $249 a month
Book one extra party and Seflab has paid for itself for about six months.
Sound familiar?
You opened a restaurant, not a marketing department.
An agency posts for you, mostly. One app sends your emails. Another handles reviews. Party inquiries sit in a Gmail inbox nobody checks on Saturday. Your website still says “Live music Fridays” from last spring. And Tuesday is still slow.
GUEST CHECK · TABLE 12
- Marketing agency
- Social scheduler
- Email tool
- Review app
- Website host
- Flyer designer
Seflab$249/mo
One login. One bill. One person you can call.
Your website, run from your dashboard
Change your website as fast as your specials board.
Your restaurant’s website is connected to Seflab. Change a price on the menu, add Friday’s band, swap in new photos or put up a pop-up for holiday hours, from your phone, and it’s live in seconds. No web designer, no waiting, no “we’ll get to it next week.”
- Menu and prices
- Events, including weekly ones that keep themselves current
- Photos and galleries
- Pop-ups and announcements
- Hours, address and contact
- Party inquiry form that lands in your inbox
Millbrook Tavern
Your website
millbrooktavern.com · live- MenuSteak tips dinnerUpdated
$26$28 - EventsLive music · every Friday · 8 PMNext 3 dates on your siteOn site
- Photos+4 new
- Pop-upThanksgiving hours: open 11–4Shows on your homepage
- HoursFri–Sat 11:30 AM–10 PMUpdates your whole site
Sample restaurant
Your function room, always booked
Answer every party inquiry before dinner service.
People planning a party usually ask more than one place. Be the first to answer. Every request from your website lands in one inbox and pings your phone. Seflab drafts the reply in your voice, builds the quote from your own packages, holds the date and asks for the deposit. The guest accepts online. You press send.
- Reply drafted in seconds
- Quote and deposit in one tap
- Warns you before you double-book the room
- Guest accepts and pays online
- 01
Inquiry arrives
From: Dana Ortiz · via your website · 3:02 PM“Hi! Planning a surprise 40th for my husband on Sat Nov 8, around 25 people. Do you have the Barn Room free? He loves your steak tips.”
Waiting 8 min for you - 02
Seflab drafts the reply
“Hi Dana, happy early birthday to him! The Barn Room is free on Saturday, Nov 8. For 25 guests our Classic buffet is a great fit, and steak tips are on it. I’ve attached a quote. Want me to hold the date?”
- 03
Quote, built from your packages
- Classic buffet · 25 × $36
- $900
- Dessert table
- $150
- Barn Room fee
- $250
- Tax and service
- $150
- Total
- $1,450
- Deposit to hold the date
- $360
- 04
Booked
SAT NOV 8 · Barn Room · 1–5 PM
ConfirmedDeposit paid · $360
Added to your calendar
Dana’s 40th: $1,450 booked, $360 deposit paid, before Friday service.
Sample restaurant
Tuesdays, too
Give people a reason to come in tonight.
When a night is slow, pick a goal like “Fill slow Tuesdays,” set a weekly budget and get a Facebook and Instagram ad ready to review. Put QR codes on every table for your menu, guest list, reviews and parties, and see every scan.
Try the ad agent (opens in a new tab)Ad agent
Planning a party?
Scan to tell us about it
Millbrook Tavern
Sample restaurant
From first visit to regular
Turn first-timers into regulars.
Grow your list.
Website sign-ups, QR scans and your existing list in one place, with a record of who agreed to emails and texts.
Send the right email.
Restaurant-ready templates for brunch, holidays and live music. Send to everyone or just your party guests.
Brunch is back this Sunday
Sent to 412 guests · 47% opened
Answer every review.
Seflab drafts a reply to every Google review. Approve the 4- and 5-star ones in one tap. The tough ones wait for you.
“Best steak tips in town and the band was great.”
Reward the regulars.
Points for every visit and a reward worth coming back for.
Free dessert on visit 10
Sample restaurant
How it fits
Keep your POS. Seflab fills your seats.
Toast, Square or Clover keep taking orders and payments. OpenTable or Resy keep your reservations. Every Reserve and Order button on your Seflab site goes straight to them. Nothing new for your servers to learn.
- Guest taps ReserveYour booking page (OpenTable, Resy)
- Guest taps OrderYour ordering page (Toast, Square)
- Guest taps Plan a partyYour Seflab party inbox
Seflab drafts, you decide.
Nothing posts, sends or spends without your OK. Staff can draft; only owners and managers can publish or spend. We don’t take orders, process payments or take a cut of your sales.
One price. Everything in it.
Less than one birthday party a month.
Showing monthly prices
Seflab
$249/mo
Billed monthly. Or $199/mo billed yearly.
One extra party covers about six months.
Month to month. No setup fee. Cancel any time.
- Your website, connected to your dashboard
- Private events inbox with quotes and deposits
- Social media that posts to Instagram and Facebook for you
- AI flyer studio
- Guest list, email and texts
- Review replies
- Loyalty and rewards
- Ad agent
- QR codes with scan counts
- Menu creator for your website and table menu
- Analytics and team roles
How Seflab compares
| Seflab | SpotHopper | Popmenu | Owner.com | Toast IQ Grow | |
|---|---|---|---|---|---|
| Price on the website | Yes, $249/mo | No | Yes | No | No |
| Contract | Monthly, or yearly at 20% off | Annual, reported | Monthly or annual | Not listed | Not listed |
| Try it before a call | Live demo, no login | Demo call | Demo call | Demo call | Demo call |
Competitor details from their public sites and published reviews, October 2026.
Questions owners ask
Before you ask.
No. Toast, Square or Clover keep taking your orders and payments, and OpenTable or Resy keep your reservations. Your website’s Reserve and Order buttons go straight to them, so nothing changes for your servers or your kitchen.
If you can post on Instagram, you can use Seflab. Most days you open it, see what needs you, tap approve and close it, and a real person at 2FLY is a call or text away.
Keep your domain. We rebuild your site on Seflab with your photos, menu and hours, or start with the party inbox, posts and QR codes and connect them to the site you have.
Never. Nothing goes out (no post, email, text, review reply or ad) until someone with permission approves it and presses publish or schedule.
You don’t have to fire them. Many agencies would love one place to plan, approve and post. And if you’d rather do it yourself, Seflab plans the month and writes the posts for you, so you only approve.
No. Pay month to month and cancel with one email, or pay yearly and save 20%. Either way, you take your domain, website content, photos and guest list with you.
That’s why it’s one system instead of five. We help you set it up, and after that you check in for a few minutes between lunch and dinner.
Seflab only emails or texts guests who said yes, saves exactly when and how they agreed, and registers your texting number with the carriers first. Your list is yours: we never sell it or use it.
Less marketing. More restaurant.
See Seflab on your restaurant this week.
Tell us your restaurant’s name. In 48 hours we’ll send a preview of your own homepage and a flyer for your next event, built from your Google listing. Free, no card, no call needed to see it.
Social media on autopilot
Your Instagram and Facebook, posted for you.
Most restaurant feeds go quiet the week it gets busy. Seflab keeps yours going: it plans the month, writes the captions, picks your photos and posts to Instagram and Facebook on schedule. You look it over once and approve.
See the content calendar (opens in a new tab)November
8 postsPosting automatically
Instagram · FacebookApproved once for the month. Seflab posts each one at its time.
Sample restaurant