Seflab is an AI marketing platform for local businesses. For $299 a month, our team builds your website, and Sef, the AI assistant, drafts your social media posts, Google review replies, customer emails and replies to booking requests. You approve everything before it goes out.

Is Seflab a marketing agency?

No. Seflab does the day-to-day work an agency would do, like your website, social media, reviews, email and booking requests, using AI and automation instead of an account team. That's why it costs $299 a month instead of the $1,000 or more agencies typically charge.

Yes. Our team builds your website from scratch as part of your plan. After that you can change the words, photos, pop-ups and pages yourself from the dashboard, and your menu, services, events and hours update it live.

How easy is it to change my website?

Pick what to edit, type the change, check the live preview and press Publish. Every published version is saved, so you can always go back. Need something bigger? Request a custom page and our team builds it.

How does the social media automation work?

Upload your photos once. Sef plans a month of posts on a content calendar, designs flyers in your brand colors and writes captions. You approve, edit or skip each post, and approved posts publish to Facebook and Instagram on schedule.

Will Seflab post anything without me?

No. Posts and emails go out only after you approve them. The one exception is optional: you can let Sef answer new 4 and 5 star Google reviews automatically. Anything with 3 stars or fewer always waits for you.

Do I have to switch my booking or payment system?

No. Your website's buttons link to the tools you already use, like Square, Calendly, Jobber, Vagaro or OpenTable.

Where do deposits go?

Straight to your own Stripe account.

Only customers who opted in. Seflab records consent, and every email has a one-click unsubscribe.

What kinds of businesses use Seflab?

Local businesses that get requests, bookings or orders from customers: restaurants and bars, salons and spas, contractors and home services, DJs and event pros, fitness studios, shops and more.

How much does it cost?

$299 a month, or $2,870 a year. Cancel any time.

AI marketing for local businesses

Agency-level marketing.Without the agency bill.

Seflab is the AI marketing team for local businesses. We build your website, Sef runs your social media, reviews, emails and booking requests, and you approve everything before it goes out. All for $299 a month, instead of the $1,000+ a month agencies charge.

Get started See what's included

Website built for you
Social media on autopilot
Nothing goes out without your OK

Why Seflab

Everything you'd hire an agency for. A fraction of the price.

Most local businesses can't spend $1,000 to $12,000 a month on a marketing agency. Seflab gives you the same day-to-day work, done by AI and approved by you.

Comparison of a marketing agency, doing it yourself, and Seflab
	Marketing agency	Doing it yourself	Seflab$299/mo
Monthly cost	$1,000 to $12,000+	Your nights and weekends	$299
Website	$3,000 to $15,000 to build, plus edits billed	Builder templates you set up alone	Built by our team, edit it yourself in minutes
Social media	Around $2,100/month on average	Whenever you find time	A month of posts planned for you, published when you approve
Google reviews	Often extra	Easy to forget	Every reply drafted in your voice
Booking requests and quotes	Not usually included	Texts, DMs and email	One inbox, quotes accepted online, deposits to your Stripe
Customer emails	Extra retainer	Rarely sent	Campaigns written, scheduled and tracked
Who's in control	The agency	You, alone	You approve everything
Contract	Often 6 to 12 months	—	Cancel any time

Seflab$299/mo
Monthly cost
$299
Website
Built by our team, edit it yourself in minutes
Social media
A month of posts planned for you, published when you approve
Google reviews
Every reply drafted in your voice
Booking requests and quotes
One inbox, quotes accepted online, deposits to your Stripe
Customer emails
Campaigns written, scheduled and tracked
Who's in control
You approve everything
Contract
Cancel any time
Marketing agency
Monthly cost
$1,000 to $12,000+
Website
$3,000 to $15,000 to build, plus edits billed
Social media
Around $2,100/month on average
Google reviews
Often extra
Booking requests and quotes
Not usually included
Customer emails
Extra retainer
Who's in control
The agency
Contract
Often 6 to 12 months
Doing it yourself
Monthly cost
Your nights and weekends
Website
Builder templates you set up alone
Social media
Whenever you find time
Google reviews
Easy to forget
Booking requests and quotes
Texts, DMs and email
Customer emails
Rarely sent
Who's in control
You, alone
Contract
—

Agency pricing: WebFX 2026 retainer guide ($1,000 to $12,000+/month); HeyOrca social media retainer survey (average $2,107/month); Suff Digital 2026 website pricing ($3,000 to $15,000 agency build).

Your website

A website built for you. Changed by you in a minute.

Our team builds your website from scratch, with your services, photos, prices and booking buttons. After launch, it's connected to Seflab: change the words, swap a photo, add a pop-up or a new page, check the live preview and publish. No developer, no tickets, no waiting.

Edit your website

Welcome

Headline

Photo

Pop-up

Announcement

Pages

You have unpublished changesPublish

millbrooktavern.com

Live preview

Trivia night every Thursday at 8pm

Millbrook Tavern bar in the evening with warm lights and beer taps

Food, drinks and trivia night every Thursday.

Book a table

Built by our team, included in your plan
Change words and photos on any page
Menu, services, events and hours update live
Pop-ups and announcement bars
See every change in a live preview first
Every published version is saved, so you can go back

Need something special? Request a custom page and our team builds it.Get started

The rest of your marketing, handled too.

Booking requests & quotes
Every request, from first message to deposit.
Requests from your website land in one inbox with an automatic reply. Sef drafts your answer, you send a quote your customer accepts online, and the deposit goes to your own Stripe.
Google reviews
Answer every review, in your voice.
Seflab pulls in your Google reviews and Sef drafts a reply to each one. Approve them one at a time or all at once.
Email marketing
Bring customers back with email.
Send campaigns to customers who asked to hear from you. Consent is recorded, every email has a one-click unsubscribe, and you see who opened and clicked.
Menu, services & events
Change it once. Your website updates instantly.
Edit a price, add a weekly trivia night or update your hours, and it goes live on your site right away. Need it on paper? Download a printable version.
QR codes & analytics
See what's working.
QR codes for your menu, reviews, events and email sign-up, with scan counts for each one, plus analytics in your dashboard.

app.seflab.com

Requests & quotes

Today

Jake Morales9:12
Engagement party · 70
Erin Murphy8:40
Holiday party · 45
Marcus ReedMon
40th birthday · 25
Sofia AlmeidaMon
Christening lunch · 60

Jake Morales

Engagement party · 70 guests · via your website

New

We're planning an engagement party for about 70 guests on a Saturday in December. Is the back room available?

Automatic reply sent

Your reply

Quote · Engagement party · $500 depositSend with quote

Booking requests & quotes
Every request, from first message to deposit.
Requests from your website land in one inbox with an automatic reply. Sef drafts your answer, you send a quote your customer accepts online, and the deposit goes to your own Stripe.
app.seflab.com
Requests & quotesMillbrook Tavern
- Jake Morales9:12
  Engagement party · 70
- Erin Murphy8:40
  Holiday party · 45
- Marcus ReedMon
  40th birthday · 25
- Sofia AlmeidaMon
  Christening lunch · 60
JM
Jake Morales
Engagement party · 70 guests · via your website
New
We're planning an engagement party for about 70 guests on a Saturday in December. Is the back room available?
Automatic reply sent
Your reply
Quote · Engagement party · $500 depositSend with quote
Google reviews
Answer every review, in your voice.
Seflab pulls in your Google reviews and Sef drafts a reply to each one. Approve them one at a time or all at once.
app.seflab.com
ReviewsMillbrook Tavern
EM
Erin Murphy
Google · 2h ago
We had our holiday party in the back room and the team took care of everything. The short rib was a hit. Highly recommend Millbrook.
Drafted by Sef · in your voice
Thank you, Erin. It was a pleasure hosting your holiday party, and we're glad the short rib was a hit. See you again soon. — Mike
EditApprove reply
JM
Jake Morales
Replied
Email marketing
Bring customers back with email.
Send campaigns to customers who asked to hear from you. Consent is recorded, every email has a one-click unsubscribe, and you see who opened and clicked.
app.seflab.com
Email marketingMillbrook Tavern
Campaign
The fall menu is here
Scheduled · Tue 9 AM
Subscribers
0
Consent recorded for each
Open rate
0.0%
This campaign
Who opened and clicked
EMErin Murphy opened
JMJake Morales clicked “See the menu”
SASofia Almeida opened
Menu, services & events
Change it once. Your website updates instantly.
Edit a price, add a weekly trivia night or update your hours, and it goes live on your site right away. Need it on paper? Download a printable version.
app.seflab.com
Menu & eventsMillbrook Tavern
Menu & events
Braised short rib$29
Tavern burger$18
Squash soup$11
Trivia nightThursdays, 8 PM
Printable menu
millbrooktavern.com/menu
Our menu
Neighborhood restaurant and bar
Braised short rib$29
Tavern burger$18
Squash soup$11
Trivia nightThursdays, 8 PM
QR codes & analytics
See what's working.
QR codes for your menu, reviews, events and email sign-up, with scan counts for each one, plus analytics in your dashboard.
app.seflab.com
QR codes & analyticsMillbrook Tavern
QR codes for your menu, reviews, events and email sign-up, with scans counted.
See the menu
Table tents
Scans0
Leave a review
Front counter
Scans0
Trivia night
Bar poster
Scans0

How it works

Live in three steps. No agency meetings.

Get started

Sef

Your setup assistant

What do customers ask you for most?

Private parties in the back room. Up to 70 guests, $500 deposit.

Got it. Here's what I set up for you.

Menu & prices, from your answers
Requests inbox for private parties
Website brief: Home, Menu, Events, Contact

Review and approve

A short conversation about your business: what you do, what customers ask for, your services and prices. Sef drafts your setup and you approve it.

Our team builds your site with your services, photos and booking buttons. You edit it anytime from your dashboard.

Connect Facebook, Instagram and Stripe, approve your first posts and answer your first requests, all from one place.

Your tools

Keep the tools you already use.

Seflab doesn't replace your booking, scheduling or payment system. The buttons on your website link straight to the tools you already use, like Square, Calendly, Jobber, Vagaro or OpenTable, and requests that need a quote come into Seflab.

millbrooktavern.com

Millbrook Tavern

Neighborhood restaurant and bar

Book a tableYour OpenTable
Plan a private partyYour Seflab requests inbox
Order gift cardsYour Square

Who it's for

Built for local businesses people come back to.

Estimates & deposits
Contractors
Every estimate request in one inbox, with deposits to your own Stripe.
Inquiries & bookings
DJs
Turn event inquiries into booked dates with quotes clients accept online.
Menus & reviews
Restaurants
Parties, menus and weekly events, posted once.
Appointments & regulars
Salons
Fill your chairs with posts, emails and a site that books.
Classes & sign-ups
Fitness studios
Grow your list from the front desk with QR codes and follow-up emails.
Offers & foot traffic
Shops
Turn walk-ins into followers and repeat customers.

You stay in charge

AI does the work. You make the calls.

01Nothing posts or sends until you approve it
02Deposits go to your own Stripe account
03Email consent is recorded, with a one-click unsubscribe on every email
04Sef only uses the facts and prices you give it
05Separate owner, manager and staff accounts

Why we built Seflab

“Owners don't need more apps.They need one place that does the workand asks them yes or no.”

I ran a marketing agency for local businesses and saw the same thing again and again: the owners who needed marketing most couldn't afford a retainer, and didn't have time to do it themselves. Seflab is the agency I wish they could have hired, built into one dashboard.

BLBruno LimaFounder of Seflab and 2FLY Digital Marketing, New York

Pricing

One plan. Everything an agency would do.

Every tool on this page, plus a website built for you. Cancel any time.

Typical agency: ~~$1,000+ / month~~Seflab: $299 / month

Save $718

$299 per month

Billed monthly. Cancel any time.

Get started

Website built by our team, edited by you
Social media plan, AI flyers and Facebook/Instagram publishing after your approval
Google review replies drafted by Sef
Booking requests inbox with automatic replies
Quotes customers accept online, deposits to your own Stripe
Email campaigns with templates, scheduling and tracking
Menu, services and events that update your website live
QR codes with scan counts, plus analytics
Owner, manager and staff accounts
Setup by Sef, plus custom page requests

More than one location? Email us →

FAQ

Questions owners ask.

Something else? Email us

Seflab is an AI marketing platform for local businesses. For $299 a month, our team builds your website, and Sef, the AI assistant, drafts your social media posts, Google review replies, customer emails and replies to booking requests. You approve everything before it goes out.

Agency-level marketing.Without the agency bill.

Seflab$299/mo

Marketing agency

Doing it yourself

Upload your photos

Sef plans your month

Flyers in your brand colors

Approve and it publishes

Every request, from first message to deposit.

Answer every review, in your voice.

Bring customers back with email.

Change it once. Your website updates instantly.

See what's working.

Every request, from first message to deposit.

Answer every review, in your voice.

Bring customers back with email.

Change it once. Your website updates instantly.

See what's working.

Live in three steps. No agency meetings.

Keep the tools you already use.

Built for local businesses people come back to.

Contractors

DJs

Restaurants

Salons

Fitness studios

Shops