Private parties.
Every inquiry in one inbox. Quote, deposit, done.
Sample restaurant
Sarah K. · Party of 25
Sat 6:00 PM · The Barn Room
Quote · The Barn Room
$360
Deposit paidFill every 
table.
We run the marketing.
Website, social posts, party leads, emails and reviews, run from one place. Works with Toast, Square, Clover, OpenTable and Resy.
- Free homepage preview in 48 hours
- Month to month
- $0 setup
Millbrook Tavern
Today
Parties this month
$8,700
Posts this week
5 of 6published
New reviews
3
Needs you
3Party of 25 · Saturday · The Barn Room
Reply4 posts waiting for approval
Approve allNew 5-star review
Reply drafted
- Party inquiries sit in a Gmail nobody checks on Saturday
- Instagram goes quiet the week it gets busy
- The website still says "Live music Fridays" from last spring
- Five apps, five logins, five bills
6 tools to pay for1 party missed ≈ $1,450 lost
What seflab does
Built for owners who are on the floor, not at a desk.
See all featuresSocial on autopilot.
Your month of posts, written and scheduled. You tap approve.
Sample restaurant
Tonight: short rib + mashPublished 
New on tap this FridayScheduled 
Sunday family-styleNeeds approval
Today seflab…
Booked.
While you were on the floor.
Smart alerts.
Only what needs you, the moment it happens.
Party of 25 · deposit paid · $360
New 5-star review · reply drafted
Brunch email · 47% opened
New guest joined from a table QR code
Website from your phone.
Change a price or add Friday's band. Live in seconds.
Sample restaurant
Millbrook Tavern
Open today · 11:30 AM–10 PM
ReserveOrderPlan a party
Menu · Mains
Fish & Chips$18 → $19
Publishedjust now
The Today screen
Millbrook Tavern
Today
Parties this month
$8,700
Posts this week
5 of 6published
New reviews
3
Needs you
3Party of 25 · Saturday · The Barn Room
Reply4 posts waiting for approval
Approve allNew 5-star review
Reply drafted
Everything that needs you: party leads, posts and reviews in one list.
Act in one tap: approve, reply or send without digging.
Made for your phone: built for the 3 minutes between lunch and dinner.
How it works
A 20-minute call. We build it. You approve it.
- Free preview
- 48 hours
- Free preview of your own homepage
- Setup
- $0
- Setup fee
s
Tell us your restaurant.
We pull your menu, photos and hours from Google.
Toast
OpenTable
Resy
Orders and payments stay in Toast, Square or Clover. Bookings stay in OpenTable or Resy. seflab adds the marketing on top.
- Your guest list is yours
- Nothing posts without your OK
- Texts only to guests who said yes
- Take everything with you if you leave
Built for
Weekly events stay current
Taverns and pubs
Trivia, live music, game nights, posted every week.
Party inbox + deposits
Restaurants with a private room
Turn the back room into your best night.
Emails, texts, loyalty
Neighborhood bistros
Bring the first-timers back as regulars.
Flyers in seconds
Breweries and taprooms
Release nights, food trucks, packed Saturdays.
- Built in Massachusetts
- Real person on the phone
- Month to month
“I’ve spent years running marketing for restaurants. Owners don’t need more apps. They need one place that does the work and asks them yes or no.”
The math
$0One party of 25
$0seflab, per month
0 hoursYour free homepage preview
≈ 0 monthsPaid for by one extra party
5 → 1Apps replaced by one login
Sample restaurant
Click through the demo- 11:42 AMLunch special posted to Instagram and Facebook
- 1:15 PMParty of 25 booked · $360 deposit paid
- 2:30 PMBrunch email sent to 412 guests
- 3:05 PMNew 5-star review · reply drafted
- 4:20 PMCatering inquiry · 60 people
- 6:10 PMNew guest joined from a table QR code
- 7:45 PMFriday's band added to the website
- 4:20 PMCatering inquiry · 60 people
- 6:10 PMNew guest joined from a table QR code
- 7:45 PMFriday's band added to the website
- 11:42 AMLunch special posted to Instagram and Facebook
- 1:15 PMParty of 25 booked · $360 deposit paid
- 2:30 PMBrunch email sent to 412 guests
- 3:05 PMNew 5-star review · reply drafted
No setup fee. No contract. Cancel anytime.
seflab
$299/month
- Website you edit from your phone
- Party and catering inbox with quotes and deposits
- Social posts planned and scheduled
- Email and texts to your guest list
- Review replies drafted for you
- QR codes and loyalty
$0 setup · Month to month · Cancel with one email.
3 or more locations? We'll build a plan around your group.
Talk to us* The founding rate is locked for 2 years.
No. Toast, Square or Clover keep taking your orders and payments, and OpenTable or Resy keep your reservations. Your website's Reserve and Order buttons go straight to them, so nothing changes for your servers or your kitchen.
If you can post on Instagram, you can use seflab. Most days you open it, see what needs you, tap approve and close it. We set everything up, and you can call or text a real person.
Keep your domain. We rebuild your site on seflab with your photos, menu and hours so you can update it yourself. If we move it, we keep or redirect your old page addresses so Google can follow them.
Never. AI writes drafts. Nothing goes out until someone with permission approves it.
You don't have to fire them. Many agencies like having one place to plan and approve. Or let seflab + Our Team do the planning and writing for $599 a month.
No. Month to month, cancel with one email. You take your domain, website content, photos and guest list with you.
seflab only emails or texts guests who said yes and saves when they agreed. Your list is yours. We never sell it.
